Pepsi-Cola North America is bringing out a line of no-calorie, carbonated beverages named Tava — not to be confused, presumably, with Teva, Lava, Kava or just plain java — with a campaign that is bypassing mainstay media like television and print.

Instead, Tava is getting a spirited send-off with its own Web site, banner ads, promotions and offbeat stunts like sampling events at popular shops and the delivery of free samples to the employees of prominent companies like Google and MTV.

Client

Pepsi Co., Tava

Strategy

lodjixmedia’s UI/UX Team developed solutions to provide a user interface, and a user experience that aligned with the Tava brand.

Other Works